Designer, Developer and Educator.

Leading product at PhysicsX, I serve as Principal Designer, seamlessly blending my engineering background with design sensibility to create AI-driven products that address pressing engineering challenges.

Visiting Tutor at the Royal College of Art and Imperial College London, helping masters students develop their group and solo projects.

Case Studies

With over 8 years of experience designing and developing solutions for a variety of clients, including Fortune 500 companies, startups, and academic institutions. My portfolio includes a diverse range of works covering design, development, and engineering to deliver successful outcomes.

Compare Ethics

Algorithm Design

Creating a new ranking algorithm for a fast fashion e-commerce platform based on circular economy principles.

Rehber

Product Design

Helping families locate each other during the pilgrimage to Mecca without using mobile networks or smartphones up to 5km away.

Finite

Material Science

Inventing a new composite material from desert sand as strong as concrete but fully reusable and more sustainable.

Services & Capabilities

Combining leadership, direction, and execution with technical expertise, I have led numerous projects from ideation to launch. My experience in end-to-end design processes and innovative problem-solving has resulted in a track record of delivering successful outcomes in diverse business contexts.

Design
Leadership

Facilitate design at an organisational level to meet business needs and objectives.

Design
Direction

Effectively scope, plan and lead multiple design teams and workstreams for innovative outcomes.

Design
Execution

Hands-on experience with all aspects of the design process from research to prototyping to delivery.

Technical Foundation

Featured in...

My work has garnered recognition from international exhibitors and leading online publications.